00:43 Listener Contribution: Nuggets from an Entrepreneurial Chicken: Jon Swanson
Following up on Episode 1, listener Jon Swanson encourages you to listen to your customers. Jon Swanson consumes small business products and services in Fort Wayne, Indiana. He has been an administrative pastor for 6 years, following 15 years in higher education. He used to teach communication and organizational management. He now knows how little he knew then. He lives with his wife, college-age son and high school-age daughter.
05:00 The Essentials of Planning: Becky McCray
Planning your path, setting milestones, measuring, comparing and adjusting form a sytem you’ll use over and over in your business. Becky McCray walks you through the system, reminding you of some of the key concepts of successful planning.
08:10 Rockstar Planning: Chris Brogan
Planning projects can be one of the toughest aspects of running a business, but not the way Chris Brogan approaches it! Put on your rockstar attitude and listen in!
13:00 Planning to Avoid “Putting Out Fires”: Benjamin Yoskovitz
Small business owners and entrepreneurs will always be “putting out fires” and “wearing lots of hats.” It’s just the way it is. But that doesn’t mean we can’t be more prepared to handle crisis when it inevitably hits. Ben Yoskovitz provides us with 4 steps to help us get more prepared, keeping in mind that there’s always a shortage of time. Start working through these steps, and in only 30-minutes per day, Ben believes you can get more organized and better prepared to handle crisis. Ben Yoskovitz is co-founder of IGotNewsForYou.com.
18:30 Planning to Protect Your Ideas: Bill Gregory
Protecting your ideas requires planning on a different scale. Bill Gregory prepares you to take stock of and protect your key business ideas.
23:12 More About the Four Marketing Mistakes: Steve Rucinski
When marketing efforts are not successful, many companies wonder why. They sent out direct mail, or refreshed their Web site, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? Steve Rucinski shares how to improve your marketing efforts in this segment.
28:11 The Four Keys to the Killer 15 Second Pitch: Laura Allen
Do you have trouble answering that eternal question, “So, what do you do?” If so, here’s an easy 4 Step formula to help you create a killer 15SecondPitch that you can start using immediately. One word of warning; you need to be willing to stand out from the crowd in order to create a great pitch. Sample pitches are included from three diverse professionals. Laura Allen shows you how to create a KILLER 15 Second Pitch in 4 easy steps. Laura Allen is the co-founder of 15 Second Pitch.com.
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