Thursday, November 23, 2006

Bonus: Your Feedback on Failure and Nonprofits

This bonus episode is all about your feedback.

Listener David Finch adds his thoughts about the subject of failure and starting over.

Listener Vince asks more about business structures. When would you choose a nonprofit, rather than a traditional for-profit organization?

Becky McCray suggests three factors that would influence you to go with a non-profit structure:

  1. Revenue is not your main goal. 
  2. You are seeking donations or grants to fund your organization.
  3. You ready for scrutiny of your public purpose.
On the other side, you might want to go with a for-profit structure in these two cases:
  1. Instead of donors, you want to create shareholders.
  2. If you want to be able to sell out.

this is an audio post - click to play

Wednesday, November 15, 2006

Episode 14: Business structure for small business

Listener Question: what’s the right form for my small business?

Steve Rucinski recommends My Corporation to do the formation, and Becky McCray points to Will It Fly to do the research. New contributor Tony D. Clark has a much more complete explanation. Tony has launched another Grasshopper New Media Business podcast, The Creative Venture.

Heidi Miller - One Thing
You can’t do it all by yourself

Phil Gerbyshak - The Generosity Factor
A book review, just in time for holiday giving.

Jon Swanson - Light Up Someone’s World
Another nugget from The Entrepreneurial Chicken.

this is an audio post - click to play

Thursday, November 9, 2006

Episode 13: The One Thing About Small Business

Starting a business is a daunting task, with many unknowns. Our team of small business people share their thoughts on the “One Thing You Wish You Had Known Before You Started Your Business.”

Ben Yoskovitz - Somebody Has to Be the Marketer

Chris Brogan - It’s the Other Things That Make it Work

Colleen Wainwright - How Long Will This Take?

Ted Demopoulos - You Can’t Live on Past Success

Becky McCray - Surround Yourself with Mentors

Jon Swanson - Is Your Thank You Speech Ready?

Thanks for listening.

this is an audio post - click to play

Friday, November 3, 2006

Video bonus: Unexpected Marketing: Help your customers

Heidi Miller found an example of helping your customers in unexpected ways. Don't just tell us you are helpful, show us!

Every business must market itself and most marketing is visual, so we offer occasional video segments to show you some tips and suggestions for marketing.

Thanks for watching.