Jon Swanson, the Entrepreneurial Chicken, shares some philosophy on what makes a tool actually useful.
Becky McCray - 1 tool to get smarter and 1 to share your smarts
Becky McCray, of Small Biz Survival, shares one tool to help you get smarter about managing your business, Will It Fly?, and one tool to help you share your smarts with other small business people, the SmallBusiness.com wiki.
Ben Yoskovitz - 3 online tools for managing your business
Ben Yoskovitz, of the Instigator Blog, reviews 3 online tools that can help you better manage your business. Two are lesser known, but can be quite valuable, and the third is a more recognized application. StikiPad is a wiki-based tool for collaboration and documentation. WebCargo is used for transferring large files easily and quickly. And GoToMeeting is for web meetings online.
Download Ben’s handout.
Chris Brogan - 9 tools Chris uses to manage his online business
Chris Brogan shares the online resources he uses for running Grasshopper New Media. Here’s his list:
- Blogs- Chris likes Wordpress
- Wikis - for example, PBWiki. We used it to build PodCamp.
- Google Calendar. here.
- GMail here
- Skype. here.
- Gizmo Project. 37 Signals for info. Check out BaseCamp, Campfire, Backpack, Writeboard, and more.
- Writely. here
- Technorati. here, for ego-surfing by setting up Watchlists.
Christopher S. Penn, of The Financial Aid Podcast, drops by with his 40 second pitch for his site. It’s another great online resource.
Ted Demopoulos - Your own website as a resource, and your competitors’
Ted Demopoulos, author of two books on blogging, asks some tough questions about your own site as a resource, and your competitors’ websites as well.
Laura Allen - Email, the ultimate online resource
Laura Allen, co-founder of 15SecondPitch.com, shares her favorite online resource, which is plain old fashioned email. She shares her love affair with email --5 tips to make email your best marketing tool EVER--plus three bonus online resources that you may not have heard of yet.
Her tips include:
5. Keep your email short. 3-4 sentences is ideal.
4. Establish an authentic connection.
3. Do you homework. When you contact someone via email, make sure you know a little bit about them.
2. Have a specific reason or goal for why you are emailing them.
1. Follow-up, Follow-up, Follow-up, some more!
Sites and people referenced:
Tune in next week for Building Client Relationships!
Music for today’s show from http://music.podshow.com.
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